In 2005, Nü Group opened its doors to the business world by serving in the health sector. Along with the rapid steps in the sector, it has created a different structure to embark on a different area, the media sector.
With the experience gained in both sectors; It decided to open its doors to the international arena.
Our Company now serves in international market in the brand name of Nu Medical. Nu Medical plans and executes strategically critical projects in various sectors. Following up technological advancement continuously and providing the best services every time are adopted as principle. Through our dedicated and talented family of professionals, our disciplined application of project management practices, and advanced knowledge management, Nu Medical provides unmatched quality and value to our clients.
Our company maintains its objectives to be a world leader upon 3 basic strategies:
Globalization:
Our company has initiated works towards globalization by providing the right and accurate service and introducing its brand name worldwide in a century in which capital movements between countries and technologic development have been increasing and becoming liberal rapidly.
Services:
Continuous pre-sales and after-sales services hereby is maintained by offering appropriate products to customers and assisting them for purchase through Customer Department, and supporting customers during assembly and service stages through technical service department, and developing new service concept upon continuous renewal within the scope of international standards.
Price
To provide advantage to its customers with attractive and reasonable prices.

MISSION AND VISION
Nu Medicals; becoming one of the leading companies  of Turkish industry  primarily  due to our exports attack achieved in recent years, aims to be a world leader  in near future in its sector with its technology improving gradually  and unlimited concept of service.
Our company which achieves sales activities based on nationwide and regional distributorship system has been able to establish an effective distribution  and service network. Different discounts are applied by our nationwide, regional and auxiliary distributorships.
After sales activity is approved by the customer, delivery planning of the items in terms of daily basis   is provided.  Due to  excellent- organized distributorship channels, delivery is provided without facing up any problem.
Nu Medicals, due to its various products with separate features, uses its advantage of being the single company in the market.  Products with  advanced technology have been combined with higher production capacity, thus leadership  and dominancy  in the market have been provided.
Interactive communication has been  provided by  computer supported intensive communication and information system, therefore, feedbacks  on the product are provided under better conditions.
It is our major objective to supply  most appropriate and highest quality goods  to our distributors and customers.
In line with this purpose;
All processes affecting the success of our company and quality of our products are continuously improved in order to provide our customers’ satisfaction with our product quality.
We are analyzing our distributors’ existing and future expectations in the best manner and supplying them the best product and service  under most appropriate conditions, moreover we are trying to be one their sides.
The attitude towards the consumer  almost comprises the basis of the marketing today.  This is the customer oriented marketing approach. Requests, expectations  and needs of final users have been taken basis  both  for our own structuring and for our further activities.